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Doctors Were Resistant to Online Reviews; Now They Embrace Them. What Changed?

(This article was originally posted on on December 16, 2022)

Financial advisors can learn a lot from the lessons and evolution that have transformed online reviews and ratings for physicians.

With its new marketing rule, the SEC has declared that it’s now “open season” for online reviews for financial advisors. Instead of speculating about what the future holds for financial advisors, let’s look at how another highly regulated industry cautiously embraced this powerful marketing opportunity.   

In 2014, if you wanted to find online ratings for a physician you were probably out of luck. Yes, sites like Vitals and Healthgrades existed….

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