For many businesses, this sentiment is the initial response I hear when a whole array of marketing topics comes up, especially the topic of online ratings and reviews. The unstated belief is that online ratings… Read More »Yeah, But All Of My Business Comes From Referrals
Customers will review your business – you cannot stop them. Regardless of your industry, there are opportunities and avenues for consumers to review you and/or your business online. Google creates Google Business Profiles for many… Read More »10 Simple Truths About Online Reviews
Online reviews are coming for Financial Advisors. It’s easy to get prepared. The SEC’s newest Marketing Rule has a compliance deadline of November 4, 2022. Because of changes laid out in this rule, we will… Read More »Prediction: Why 2022 Will Begin a New Chapter for Financial Advisors
When the success of your business hinges on your ability to gain and maintain the trust of your customers, it’s wise to be cautious before changing anything that could impact your reputation. Your online reputation… Read More »Online Ratings: Why Trusted Advisors Have to Think Differently