Amplify Reviews got some great air time on the February 3, 2023 WealthStack podcast from WealthManagement.com This episode covered the 2023 WealthTech Outlook, and the Amplify Reviews segment starts at around 19:20, though the whole… Read More »Amplify Reviews on the WealthStack Podcast
In case anyone is confused, yes – you’ve reached the right place. Our original logo was thrown together so we could set up shop and get to work. It served us well, but for clarity… Read More »New Year, New Logo
If you haven’t yet taken a few minutes to play with ChatGPT, you really should. It’s amazing, and there’s almost no learning curve. I won’t spend much time explaining what it is – if you… Read More »What does ChatGPT know about online reviews and the SEC Marketing Rule?
(This article was originally posted on WealthManagement.com on December 16, 2022) Financial advisors can learn a lot from the lessons and evolution that have transformed online reviews and ratings for physicians. With its new marketing… Read More »Doctors Were Resistant to Online Reviews; Now They Embrace Them. What Changed?
(This article was originally posted on Advisor Perspectives on October 27, 2022) It was 40 years in the making, but the deadline for the new SEC marketing rule is finally upon us. It introduces many… Read More »Your First Marketing Campaign Under the New SEC Marketing Rule
For many businesses, this sentiment is the initial response I hear when a whole array of marketing topics comes up, especially the topic of online ratings and reviews. The unstated belief is that online ratings… Read More »Yeah, But All Of My Business Comes From Referrals
Customers will review your business – you cannot stop them. Regardless of your industry, there are opportunities and avenues for consumers to review you and/or your business online. Google creates Google Business Profiles for many… Read More »10 Simple Truths About Online Reviews
Online reviews are coming for Financial Advisors. It’s easy to get prepared. The SEC’s newest Marketing Rule has a compliance deadline of November 4, 2022. Because of changes laid out in this rule, we will… Read More »Prediction: Why 2022 Will Begin a New Chapter for Financial Advisors
When the success of your business hinges on your ability to gain and maintain the trust of your customers, it’s wise to be cautious before changing anything that could impact your reputation. Your online reputation… Read More »Online Ratings: Why Trusted Advisors Have to Think Differently