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In case anyone is confused, yes – you’ve reached the right place. Our original logo was thrown together so we could set up shop and get to work. It served us well, but for clarity… Read More »New Year, New Logo

If you haven’t yet taken a few minutes to play with ChatGPT, you really should. It’s amazing, and there’s almost no learning curve. I won’t spend much time explaining what it is – if you… Read More »What does ChatGPT know about online reviews and the SEC Marketing Rule?

For many businesses, this sentiment is the initial response I hear when a whole array of marketing topics comes up, especially the topic of online ratings and reviews. The unstated belief is that online ratings… Read More »Yeah, But All Of My Business Comes From Referrals

Customers will review your business – you cannot stop them. Regardless of your industry, there are opportunities and avenues for consumers to review you and/or your business online. Google creates Google Business Profiles for many… Read More »10 Simple Truths About Online Reviews

Online reviews are coming for Financial Advisors. It’s easy to get prepared. The SEC’s newest Marketing Rule has a compliance deadline of November 4, 2022. Because of changes laid out in this rule, we will… Read More »Prediction: Why 2022 Will Begin a New Chapter for Financial Advisors

When the success of your business hinges on your ability to gain and maintain the trust of your customers, it’s wise to be cautious before changing anything that could impact your reputation.  Your online reputation… Read More »Online Ratings: Why Trusted Advisors Have to Think Differently